June 2011
Retail Theatre →
The Independent on ‘retailtainment’
Fashion intelligence startup Editd →
It’s an ambitious business, but striking in its boldness and simplicity. Combining Fowler’s background as a fashion designer and Watts’s experience as a developer, Editd serves up customised industry trend data to clients that include retailers, designers, buyers and merchandisers. Watts describes the service as 85-90% data and 10-15% creative inspiration, but it’s the...
Digital startup: Editd →
It’s an ambitious business, but striking in its boldness and simplicity. Combining Fowler’s background as a fashion designer and Watts’s experience as a developer, Editd serves up customised industry trend data to clients that include retailers, designers, buyers and merchandisers. Watts describes the service as 85-90% data and 10-15% creative inspiration, but it’s the...
Editd →
It’s an ambitious business, but striking in its boldness and simplicity. Combining Fowler’s background as a fashion designer and Watts’s experience as a developer, Editd serves up customised industry trend data to clients that include retailers, designers, buyers and merchandisers. Watts describes the service as 85-90% data and 10-15% creative inspiration, but it’s the...
Way Off the Runway →
“The cachet once associated with owning a name-brand designer has been significantly diluted… This, combined with a post-recession wariness of conspicuous logo-flaunting and an eco-fueled desire for small-batch, low-impact authenticity, may be shifting the nature of luxury.” (WSJ)
Moonlight Sonata - Matthew Stone 2011
NYT on the evolution of flash sale sites →
“Some brands have started using Gilt, the most prominent of the flash sale sites in the United States, to introduce products instead of selling overstock…. ‘These are e-commerce platforms, but they’re also marketing and media platforms rolled into one.’”
WatchNice film on TEST: “Painted Eyes” directed by Daniel Sannwald, fashion by Michael van der Ham.
WatchBand of Outsiders goes “West Side Story” at Pitti Immagine
How Pandora Slipped Past the Junkyard →
“Pandora’s success can be credited to old-fashioned perseverance, its ability to harness intense loyalty from users and a willingness to shift directions — from business to consumer, from subscription to free, from computer to mobile — when its fortunes flagged.”
JCPenney poaches head of Apple retail →
Given that most products can be bought online, retailers have been trying to give shoppers reasons to go to stores — known as “retail theater” or “retailtainment” in the industry. Arguably, no business has done that better than Apple under Mr. Johnson, who turned the boring computer sales floor into a sleek playroom filled with gadgets…. “If he can take a little bit of that magic and...
WatchDaphne’s Window, directed by documentary filmmaker Brennan Stasiewicz.
Thought-provoking piece in The New York Review of Books on the integration of the human brain and the internet: http://bit.ly/jAmNlR
